OWNZONES: Redefining Media Supply Chain Management using Cloud Platform

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Dan Goman, Founder and CEO
The growing demand by today’s consumers for video content on any device, distributed across any network, has put immense pressure on media and entertainment (M&E) content producers and distributors to deliver more finished products. In response, they are optimizing workflows, investing in applications and relevant infrastructure simply to meet the demand. Along those lines, one of the things M&E companies such as studios, broadcasters, OTT services, and content distribution platform providers are heavily investing in is the cloud. At its most basic level, the cloud provides a more cost-effective platform for fulfilling unpredictable spikes in demand for customized, high-quality content. Cloud-based workflows address the needs of a global workforce in multiple ways. In addition to streamlining access to media from any location, the cloud enables media enterprises to work with talent based anywhere, opening up a literal world of possibilities away from established production hubs.

Harnessing the immense potential held by this technology, OWNZONES Entertainment Technologies, a video supply chain company, provides digital supply chain solutions that help media companies and services deliver high-quality video content to their consumers globally, at scale, and at a fraction of the standard cost. Bill Admans, who serves as the senior vice president, operations at the Beverly Hills, CA-based firm, says, “With our offerings, we are solving a lot of problems that content owners such as movie studios, OTT services, and, media and content libraries have in how they manage, move, package, and deliver their media.” The firm eliminates the need for businesses to work with multiple disconnected vendors—all with their own set of guidelines and issues—to package, process, and deliver their content. With OWNZONES, companies can reclaim control of their content and the distribution process, no matter where it’s being watched or on what platform.

An End-To-End, Completely Digitized Media Supply Chain

Using Connect, OWNZONES’ supply chain and content servicing platform, companies can manage their media and content workflow entirely on the cloud. This includes editing the content, running quality controls to ensure there are no issues, and transcoding. “While the need to migrate from a traditional on-premise solution to a cloud-based platform has been an ongoing trend in the M&E industry, the COVID-19 pandemic accelerated the necessity for content creators to move their supply chain efforts to the cloud,” informs Dan Goman, founder and CEO, OWNZONES. To that end, with Connect in place, content creators can immediately get their video media and other information onto the cloud and initiate a global collaborative type of workflow that ensures the content is processed and delivered in a timely manner. The cloud-native platform offers content owners and providers an efficient, flexible, and scalable alternative to on-premise systems. Elaborating on the aspect, Goman continues, “We recently collaborated with a customer that was working on a project for a Netflix production. They were able to work around the clock effectively on our platform to prepare the necessary content and deliver it over to Netflix in record time.”

What’s more? Connect can be implemented either as SaaS or PaaS. Studios and post-production houses can utilize the open platform’s modular framework to select only the components of the platform they need. Connect ties together fragmented post-production workflows by seamlessly integrating with existing partners and systems via a fully accessible API. With the platform, content companies can control the entire process, from ingest to transcoding and from QC to packaging and delivery, completely cloud-based for flexible, secure usage regardless of location.

Over the last decade, with the launch of over the top streaming services like Netflix, content production has exploded. It’s no longer sufficient to only produce content specifically designed for broadcast and cable platforms. M&E companies are required to produce content that can be made available on different digital platforms, viewed on potentially thousands of devices, in any format, and localized for each region.
This introduces all kinds of complexities in the production as well as packaging and distribution of the content. Complicating matters even further is the fact that some of these businesses still use outdated technology. “The difference Connect brings to such enterprises is cost-efficiency, agility, and scalability. By using our platform to move to the cloud, businesses can replace the millions of dollars they spend on infrastructure and opt for a pay as you go model,” adds Goman.


With our offerings, we are solving a lot of problems that content owners such as movie studios, OTT services, and, media and content libraries have in how they manage, move, package, and deliver their media

Customizing the User Experience and Enhancing Engagement

In order to enable content creation companies to further monetize their content, Ownzones offers a white-label streaming video application platform, Discover. With just a few clicks of a button, Discover allows companies to launch an entire streaming service across all major platforms in record time. “A lot of our customers like to experiment with various offerings. The framework we built effectively allows organizations to launch their applications and then, without taking them down, repurpose those applications for an altogether different type of an offering, reducing time to market and maximizing monetization potential,” asserts Goman. In other words, the Discover platform allows businesses to rapidly launch streaming services for different use cases. It can be purposed as a direct-to-consumer offering or aB2B type of application that can be used by sales teams from multiple content studios, for instance, to get their content out to potential customers. Another notable aspect of Discover is that it can be tightly integrated with the Connect platform. In short, OWNZONES’ products help media and entertainment enterprises to retain control of content and distribution, reach global audiences, and stay on top of video technology transformations.

Bearing testament to the benefits offered by OWNZONES’ products is its success story with Magnolia Pictures, the home entertainment distribution arm of the Wagner/Cuban Companies. “They came to us looking for help in launching different genre-based content offerings on an OTT streaming basis. Together, we were able to experiment and rapidly launch various genre services, including a now successful service: Magnolia Selects,” states Goman. The subscription-based service application is now available on the web, mobile, tablet, and major platforms like Amazon.

Optimizing Content Movement

Basking in the glory of such competencies, OWNZONES is on a mission to make media management effortless and simple for businesses in the M&E industry. To that end, the company intends to continue exploring opportunities that evolve and innovate as cloud-based workflows become more entrenched in production and post-production. “A massive opportunity we currently witnessing is around what is known as ‘studio on the cloud.’ With the pandemic and other restrictions, the entire M&E industry is worried as to: “how do I get the entire workflow onto the cloud and not deal with various logistical nightmares?”,” remarks Goman. There is a rising need for a fully automated and optimized process in the cloud. OWNZONES is working in collaboration with some of the largest M&E customers as well as global advertisers to fully capitalize on their content. “With our cost effective monetization solutions, we can help set them up for success while they reap the benefits of a steady stream of ROI. So, if you are a content creation business and are looking for an alternative to today’s out-of-date media supply chain, look no further than OWNZONES,” wraps up Goman.

Company
OWNZONES

Headquarters
Beverly Hills, CA

Management
Dan Goman, Founder and CEO and Bill Admans, Senior Vice President, Operations

Description
OWNZONES Entertainment Technologies, a video supply chain company, provides digital supply chain solutions that help media companies and services deliver high-quality video content to their consumers globally, at scale, and at a fraction of the standard cost.The firm eliminates the need for businesses to work with multiple disconnected vendors—all with their own set of guidelines and issues—to package, process, and deliver their content. With OWNZONES, companies can reclaim control of their content and the distribution process, no matter where it’s being watched or on what platform